Gaining viral status on any social platform is always the dream. Word on the street: Instagram is the platform you need to be going viral on. Going viral on Instagram can bring huge benefits, including followers, impressions and ultimately click- throughs to your sales funnel.
But how do you go viral?
There are a lot of different ideas surrounding this question. Some say to go viral you need to use the popular hashtags, while some say tag bigger accounts, do shout-outs or consider running ads. The truth is going viral on Instagram is slightly technical and not so technical at the same time.
Not all posts are destined for viral success. However, some posts have magically tickled the algorithm to receive a ton of engagement, and then ending up being re-posted on everyone’s profile.
But the question is: How? The main reason is content, viral- type content, things like people jumping out of planes to cats doing funny things.
This is all part of the process, but other factors to consider are: How big is your account following? Are they quality followers? Have you been abusing automation, doing things like rapidly following and unfollowing?
This can be detected as spam and the chances of that account hitting explorer will become a little small.
But with the element of technique, viral things can happen…